Conscious Consumerism is HARD - What this means for Conscious Brands
Conscious Consumerism is HARD, and this makes it hard for conscious brands trying to reach this audience. It is hard for consumers to know what's "the right thing". This is especially true in long supply chains. This makes it double hard for conscious brands to achieve cut through, differentiation and retention when channels are so fragmented and consumers are so confused.
Melissa Baer
February 22, 2021
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