All Articles About Agritech

Commodification of unique claims it’s a vicious cycle… how do we stay ahead?

The EU has introduced the Farm to Fork Strategy which will take effect in the coming year. It will require that food both produced and imported have an environmental footprint analysis. Environmental claims were considered quite “niche” not even 18 months ago (a pre covid time if you can remember back that far). We now have pretty good certainty that something that was “premium” before has now become commodity, due to it being a requirement for the mass market in the EU. So, we as primary processors and producers need to be thinking about the next premium product.

Melissa Baer

February 22, 2021

22 Immutable laws of marketing applied to agriculture and natural production systems

This book which came out in 1993, by author Al Ries. I’ve always maintained that if we applied some of these core fundamental principles to the primary sector and the export markets we serve. We might begin to shift from volume producers to value producers. Have a read about the application and some examples of each principle applied to the sector. I still quietly think that if the Agri-food sector adopted the same ethos of “product ownership” as the tech sector, we’d have some wicked world leading products coming out of our backyard. I don’t think we’ve even touched the surface of what we could be producing to solve real problems or challenges or concerns for people.

Melissa Baer

February 22, 2021

ERP Decision Time?

It is inevitable at one point or another for a company to realize that spreadsheets are not scalable. As a result, someone will be tasked with going through a procurement process to bring in the system of all systems to digitize and move the company forward.

Melissa Baer

February 22, 2021